In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
2017
- 90 percent of the world’s data was created between 2015 and 2016 alone.
- Only 16% of organizations can currently say that 75% or more of their employees have access to company data and analytics.
- The big data industry will be worth an estimated $77 billion by 2023.
- By 2025, more than a quarter of all data created will be real-time, with 95% of that data generated by the Internet of Things.
- By 2025, 60% of the 163 zettabytes of existing data will be created and managed by enterprise organizations.
- Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
- 50 percent of businesses say data and analytics significantly impacted new entrants launching data and analytics businesses that undermine traditional competitors’ value propositions.
- 55 percent of North American businesses have adopted big data analytics.
- 8 percent of businesses say data and analytics have fundamentally changed the nature of industry-wide competition
- 61 percent of businesses that recognize the effect of data and analytics on their core business practices say their companies either have not responded to these changes or have taken only ad hoc actions rather than developing a comprehensive, long-term strategy for analytics.
