14 percent of investment professionals use credit card and POS software data to derive data.2019
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- 62 percent of retail businesses see competitive advantages from information and analytics.
- 53 percent of companies are adopting big data analytics
- The number of IT professionals using descriptive and predictive analytics grew from the mid-40th percentile to high 60th percentile between January 2018 and January 2019.
- 14 percent of investment professionals use credit card and POS software data to derive data.
- 73 percent of businesses consider Spark SQL critical to their analytics strategies as a big data access method.
- 36 percent of investment professionals use web scraping to derive data.
- 53 percent of CEOs consider themselves the primary leader of their company’s analytics agenda.
- In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
- 90% of enterprise analytics and business professionals currently say data and analytics are key to their organization’s digital transformation initiatives.
- Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
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