50 percent of businesses say data and analytics significantly impacted new entrants launching data and analytics businesses that undermine traditional competitors’ value propositions.

2018

McKinsey Analytics

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By 2025, more than a quarter of all data created will be real-time, with 95% of that data generated by the Internet of Things.
Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
Only 16% of organizations can currently say that 75% or more of their employees have access to company data and analytics.
The worldwide big data market is projected to grow from $42 billion in 2018 to $103 billion in 2027.
62 percent of retail businesses see competitive advantages from information and analytics.
53 percent of companies are adopting big data analytics
98 percent of sales representatives at construction companies that adopt analytics and geographic data reported dramatic decreases in their time frame for providing price quotes.
90 percent of IT professionals plan to increase spending on BI tools.
Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
In 2025, the IoT data analyzed and used to change business processes will be as much as all of the data created in 2020.

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