50 percent of businesses say data and analytics significantly impacted new entrants launching data and analytics businesses that undermine traditional competitors’ value propositions.

2018

McKinsey Analytics

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Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
55 percent of North American businesses have adopted big data analytics.
90 percent of IT professionals plan to increase spending on BI tools.
83 percent of enterprise executives say they’ve pursued big data projects to gain a competitive advantage.
In the banking sector, investments in big data analytics were estimated at $20.8 billion in 2016.
21 percent of investment professionals use web traffic to derive data.
59 percent of executives say big data at their company would be improved through artificial intelligence (AI).
40 percent of businesses say they need to manage unstructured data on a frequent basis.
90 percent of the world’s data was created between 2015 and 2016 alone.
By 2025, the amount of the global datasphere subject to data analysis will grow by a factor of 50 to 5.2 zettabytes.

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