Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
2018
Source: Forbes
- Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
- More than 150 zettabytes (150 trillion gigabytes) of data will need analysis by 2025.
- By 2025, IDC predicts that the total amount of digital data created worldwide will rise to 163 zettabytes, ballooned by the growing number of devices and sensors
- Content analytics usage among IT professionals increased from 43 percent to 54 percent between January 2018 and January 2019.
- Through 2019, 90% of large organizations will have hired a CDO, but only 50% will be considered a success.
- Only 16% of organizations can currently say that 75% or more of their employees have access to company data and analytics.
- 95 percent of businesses need to manage unstructured data.
- Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.
- 90 percent of the world’s data was created between 2015 and 2016 alone.
- Businesses that use big data saw a profit increase of 8–10 percent.
