Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
2018
Source: Forbes
- By 2025, the amount of the global datasphere subject to data analysis will grow by a factor of 50 to 5.2 zettabytes.
- The worldwide big data market is projected to grow from $42 billion in 2018 to $103 billion in 2027.
- People generate 2.5 quintillion bytes of data each day.
- Through 2019, 90% of large organizations will have hired a CDO, but only 50% will be considered a success.
- Businesses that use big data saw a 10 percent reduction in overall cost.
- The big data software market was worth $31 billion in 2018, growing 14 percent from the year before.
- 70 percent of investment professionals use “alternative data” or plan to do so in the next year.
- More than 150 zettabytes (150 trillion gigabytes) of data will need analysis by 2025.
- 98 percent of sales representatives at construction companies that adopt analytics and geographic data reported dramatic decreases in their time frame for providing price quotes.
- Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
