Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
2018Forbes
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- 30 percent of businesses consider the Spark software framework critical to their big data analytics strategies.
- 40 percent of businesses say they need to manage unstructured data on a frequent basis.
- 26 percent of businesses say data and analytics have significantly changed the nature of industry-wide competition.
- People generate 2.5 quintillion bytes of data each day.
- 90% of enterprise analytics and business professionals currently say data and analytics are key to their organization’s digital transformation initiatives.
- 83 percent of enterprise executives say they’ve pursued big data projects to gain a competitive advantage.
- By 2025, IDC predicts that the total amount of digital data created worldwide will rise to 163 zettabytes, ballooned by the growing number of devices and sensors
- Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
- 60 percent of businesses believe it is harder to source talent for data and analytics positions than for any other roles
- By 2020, there will be 2.7 million job postings for data science and analytics roles.
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