62 percent of retail businesses see competitive advantages from information and analytics.

2018

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Customer/social analysis is considered the second most important big data analytics use case, followed by predictive maintenance.
Content analytics usage among IT professionals increased from 43 percent to 54 percent between January 2018 and January 2019.
More than 30 percent of businesses say big data and analytics have fundamentally changed business practices in their research and development departments
In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
The worldwide big data market is projected to grow from $42 billion in 2018 to $103 billion in 2027.
50 percent of businesses say data and analytics significantly impacted new entrants launching data and analytics businesses that undermine traditional competitors’ value propositions.
40 percent of businesses say they need to manage unstructured data on a frequent basis.
Businesses that use big data saw a 10 percent reduction in overall cost.
By 2020, there will be 2.7 million job postings for data science and analytics roles.

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