62 percent of retail businesses see competitive advantages from information and analytics.

2018

• Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
• 90 percent of IT professionals plan to increase spending on BI tools.
• 62 percent of retail businesses see competitive advantages from information and analytics.
• 61 percent of businesses that recognize the effect of data and analytics on their core business practices say their companies either have not responded to these changes or have taken only ad hoc actions rather than developing a comprehensive, long-term strategy for analytics.
• 50 percent of businesses say data and analytics significantly impacted new entrants launching data and analytics businesses that undermine traditional competitors’ value propositions.
• Insights-driven businesses are growing at an average of more than 30% each year, and by 2021, they are predicted to take $1.8 trillion annually from their less-informed peers.
• The big data industry will be worth an estimated $77 billion by 2023.
• By 2020, there will be 2.7 million job postings for data science and analytics roles.
• By 2025, the amount of the global datasphere subject to data analysis will grow by a factor of 50 to 5.2 zettabytes.
• Businesses that use big data saw a 10 percent reduction in overall cost.