62 percent of retail businesses see competitive advantages from information and analytics.
2018Towards Data Science
Explore Data & Analytics Statistics
- 83 percent of enterprise executives say they’ve pursued big data projects to gain a competitive advantage.
- Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
- 90 percent of the world’s data was created between 2015 and 2016 alone.
- By 2025, the amount of the global datasphere subject to data analysis will grow by a factor of 50 to 5.2 zettabytes.
- 29 percent of investment professionals use search trends to derive data.
- 79 percent of enterprise executives say that not embracing big data will cause companies to lose competitive position and risk extinction.
- 90 percent of IT professionals plan to increase spending on BI tools.
- 8 percent of businesses say data and analytics have fundamentally changed the nature of industry-wide competition
- 26 percent of businesses say data and analytics have significantly changed the nature of industry-wide competition.
- Customer/social analysis is considered the second most important big data analytics use case, followed by predictive maintenance.
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