70 percent of investment professionals use “alternative data” or plan to do so in the next year.

2019

The Hill

Explore Data & Analytics Statistics

95 percent of businesses need to manage unstructured data.
40 percent of businesses say they need to manage unstructured data on a frequent basis.
Content analytics usage among IT professionals increased from 43 percent to 54 percent between January 2018 and January 2019.
Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.
79 percent of enterprise executives say that not embracing big data will cause companies to lose competitive position and risk extinction.
People generate 2.5 quintillion bytes of data each day.
By 2025, 60% of the 163 zettabytes of existing data will be created and managed by enterprise organizations.
The big data industry will be worth an estimated $77 billion by 2023.
36 percent of investment professionals use web scraping to derive data.

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