Content analytics usage among IT professionals increased from 43 percent to 54 percent between January 2018 and January 2019.

2019

• 60 percent of businesses believe it is harder to source talent for data and analytics positions than for any other roles
• 53 percent of CEOs consider themselves the primary leader of their company’s analytics agenda.
• 61 percent of businesses that recognize the effect of data and analytics on their core business practices say their companies either have not responded to these changes or have taken only ad hoc actions rather than developing a comprehensive, long-term strategy for analytics.
• 95 percent of businesses need to manage unstructured data.
• Content analytics usage among IT professionals increased from 43 percent to 54 percent between January 2018 and January 2019.
• In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
• Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.
• By 2025, more than a quarter of all data created will be real-time, with 95% of that data generated by the Internet of Things.
• 14 percent of investment professionals use credit card and POS software data to derive data.
• Big data ranks 20th across 33 key technologies when businesses were asked their top technologies and initiatives strategic to business intelligence.