95 percent of businesses need to manage unstructured data.
2019
Source: Forbes
- In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
- Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.
- Through 2019, 90% of large organizations will have hired a CDO, but only 50% will be considered a success.
- Content analytics usage among IT professionals increased from 43 percent to 54 percent between January 2018 and January 2019.
- Data warehouse optimization is considered the most important big data analytics use case, and is considered critical or very important by 70 percent of businesses.
- 62 percent of retail businesses see competitive advantages from information and analytics.
- 36 percent of investment professionals use web scraping to derive data.
- More than 150 zettabytes (150 trillion gigabytes) of data will need analysis by 2025.
- 90 percent of the world’s data was created between 2015 and 2016 alone.
- 50 percent of businesses say data and analytics significantly impacted new entrants launching data and analytics businesses that undermine traditional competitors’ value propositions.
