61 percent of businesses that recognize the effect of data and analytics on their core business practices say their companies either have not responded to these changes or have taken only ad hoc actions rather than developing a comprehensive, long-term strategy for analytics.

2018

• 90 percent of the world’s data was created between 2015 and 2016 alone.
• More than 30 percent of businesses say big data and analytics have fundamentally changed business practices in their research and development departments
• More than 150 zettabytes (150 trillion gigabytes) of data will need analysis by 2025.
• People generate 2.5 quintillion bytes of data each day.
• 29 percent of investment professionals use expert networks to derive data.
• In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
• By 2025, IDC predicts that the total amount of digital data created worldwide will rise to 163 zettabytes, ballooned by the growing number of devices and sensors
• 53 percent of companies are adopting big data analytics
• 26 percent of businesses say data and analytics have significantly changed the nature of industry-wide competition.
• Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.