61 percent of businesses that recognize the effect of data and analytics on their core business practices say their companies either have not responded to these changes or have taken only ad hoc actions rather than developing a comprehensive, long-term strategy for analytics.
2018
Source: McKinsey Analytics
- The number of IT professionals using descriptive and predictive analytics grew from the mid-40th percentile to high 60th percentile between January 2018 and January 2019.
- 21 percent of investment professionals use web traffic to derive data.
- 29 percent of investment professionals use expert networks to derive data.
- 29 percent of investment professionals use search trends to derive data.
- Businesses that use big data saw a profit increase of 8–10 percent.
- Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
- Customer/social analysis is considered the second most important big data analytics use case, followed by predictive maintenance.
- 55 percent of North American businesses have adopted big data analytics.
- Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
- Big data ranks 20th across 33 key technologies when businesses were asked their top technologies and initiatives strategic to business intelligence.
