In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.

2017

HBR Closing the Customer Experience Gap Report

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26 percent of businesses say data and analytics have significantly changed the nature of industry-wide competition.
14 percent of investment professionals use credit card and POS software data to derive data.
Only 16% of organizations can currently say that 75% or more of their employees have access to company data and analytics.
In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
People generate 2.5 quintillion bytes of data each day.
Through 2019, 90% of large organizations will have hired a CDO, but only 50% will be considered a success.
Insights-driven businesses are growing at an average of more than 30% each year, and by 2021, they are predicted to take $1.8 trillion annually from their less-informed peers.
By 2025, 60% of the 163 zettabytes of existing data will be created and managed by enterprise organizations.
21 percent of investment professionals use web traffic to derive data.
Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.

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