In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.

2017

HBR Closing the Customer Experience Gap Report

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8 percent of businesses say data and analytics have fundamentally changed the nature of industry-wide competition
By 2025, IDC predicts that the total amount of digital data created worldwide will rise to 163 zettabytes, ballooned by the growing number of devices and sensors
29 percent of investment professionals use expert networks to derive data.
More than 30 percent of businesses say big data and analytics have fundamentally changed business practices in their research and development departments
Insights-driven businesses are growing at an average of more than 30% each year, and by 2021, they are predicted to take $1.8 trillion annually from their less-informed peers.
26 percent of businesses say data and analytics have significantly changed the nature of industry-wide competition.
53 percent of companies are adopting big data analytics
By 2025, more than a quarter of all data created will be real-time, with 95% of that data generated by the Internet of Things.
In 2025, the IoT data analyzed and used to change business processes will be as much as all of the data created in 2020.
The worldwide big data market is projected to grow from $42 billion in 2018 to $103 billion in 2027.

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