In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.

2017

HBR Closing the Customer Experience Gap Report

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55 percent of North American businesses have adopted big data analytics.
26 percent of businesses say data and analytics have significantly changed the nature of industry-wide competition.
Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
30 percent of businesses consider the Spark software framework critical to their big data analytics strategies.
40 percent of businesses say they need to manage unstructured data on a frequent basis.
The education vertical currently has the lowest adoption of big data among vertical industries, but educators are most likely to say they may use big data in the future.
70 percent of investment professionals use “alternative data” or plan to do so in the next year.
More than 30 percent of businesses say big data and analytics have fundamentally changed business practices in their research and development departments
Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
73 percent of businesses consider Spark SQL critical to their analytics strategies as a big data access method.

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