In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
2017
- Customer/social analysis is considered the second most important big data analytics use case, followed by predictive maintenance.
- By 2025, more than a quarter of all data created will be real-time, with 95% of that data generated by the Internet of Things.
- By 2025, IDC predicts that the total amount of digital data created worldwide will rise to 163 zettabytes, ballooned by the growing number of devices and sensors
- More than 30 percent of businesses say big data and analytics have fundamentally changed business practices in their research and development departments
- The education vertical currently has the lowest adoption of big data among vertical industries, but educators are most likely to say they may use big data in the future.
- 8 percent of businesses say data and analytics have fundamentally changed the nature of industry-wide competition
- Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
- 50 percent of businesses say data and analytics significantly impacted new entrants launching data and analytics businesses that undermine traditional competitors’ value propositions.
- Insights-driven businesses are growing at an average of more than 30% each year, and by 2021, they are predicted to take $1.8 trillion annually from their less-informed peers.
- 83 percent of enterprise executives say they’ve pursued big data projects to gain a competitive advantage.