In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.

2017

HBR Closing the Customer Experience Gap Report

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53 percent of CEOs consider themselves the primary leader of their company’s analytics agenda.
More than 150 zettabytes (150 trillion gigabytes) of data will need analysis by 2025.
Only 16% of organizations can currently say that 75% or more of their employees have access to company data and analytics.
98 percent of sales representatives at construction companies that adopt analytics and geographic data reported dramatic decreases in their time frame for providing price quotes.
Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
45 percent of companies run at least some big data workloads in the cloud.
8 percent of businesses say data and analytics have fundamentally changed the nature of industry-wide competition
Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.
50 percent of businesses say data and analytics significantly impacted new entrants launching data and analytics businesses that undermine traditional competitors’ value propositions.
90 percent of the world’s data was created between 2015 and 2016 alone.

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