In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
2017
- 45 percent of companies run at least some big data workloads in the cloud.
- In 2025, the IoT data analyzed and used to change business processes will be as much as all of the data created in 2020.
- 21 percent of investment professionals use web traffic to derive data.
- Through 2019, 90% of large organizations will have hired a CDO, but only 50% will be considered a success.
- Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.
- Insights-driven businesses are growing at an average of more than 30% each year, and by 2021, they are predicted to take $1.8 trillion annually from their less-informed peers.
- 90% of enterprise analytics and business professionals currently say data and analytics are key to their organization’s digital transformation initiatives.
- 61 percent of businesses that recognize the effect of data and analytics on their core business practices say their companies either have not responded to these changes or have taken only ad hoc actions rather than developing a comprehensive, long-term strategy for analytics.
- 60 percent of businesses believe it is harder to source talent for data and analytics positions than for any other roles
- 90 percent of the world’s data was created between 2015 and 2016 alone.
