Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.

2020

McKinsey Global Institute

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Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
14 percent of investment professionals use credit card and POS software data to derive data.
40 percent of businesses say they need to manage unstructured data on a frequent basis.
Businesses that use big data saw a 10 percent reduction in overall cost.
55 percent of North American businesses have adopted big data analytics.
50 percent of businesses say data and analytics significantly impacted new entrants launching data and analytics businesses that undermine traditional competitors’ value propositions.
29 percent of investment professionals use search trends to derive data.
More than 30 percent of businesses say big data and analytics have fundamentally changed business practices in their research and development departments
Big data ranks 20th across 33 key technologies when businesses were asked their top technologies and initiatives strategic to business intelligence.
26 percent of businesses say data and analytics have significantly changed the nature of industry-wide competition.

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