Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.

2020

McKinsey Global Institute

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50 percent of businesses say data and analytics significantly impacted new entrants launching data and analytics businesses that undermine traditional competitors’ value propositions.
Data warehouse optimization is considered the most important big data analytics use case, and is considered critical or very important by 70 percent of businesses.
People generate 2.5 quintillion bytes of data each day.
53 percent of CEOs consider themselves the primary leader of their company’s analytics agenda.
In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
Content analytics usage among IT professionals increased from 43 percent to 54 percent between January 2018 and January 2019.
Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.
Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
Businesses that use big data saw a profit increase of 8–10 percent.
59 percent of executives say big data at their company would be improved through artificial intelligence (AI).

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