Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.

2020

McKinsey Global Institute

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Insights-driven businesses are growing at an average of more than 30% each year, and by 2021, they are predicted to take $1.8 trillion annually from their less-informed peers.
21 percent of investment professionals use web traffic to derive data.
59 percent of executives say big data at their company would be improved through artificial intelligence (AI).
36 percent of investment professionals use web scraping to derive data.
The big data software market was worth $31 billion in 2018, growing 14 percent from the year before.
By 2025, more than a quarter of all data created will be real-time, with 95% of that data generated by the Internet of Things.
In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
55 percent of North American businesses have adopted big data analytics.
73 percent of businesses consider Spark SQL critical to their analytics strategies as a big data access method.
61 percent of businesses that recognize the effect of data and analytics on their core business practices say their companies either have not responded to these changes or have taken only ad hoc actions rather than developing a comprehensive, long-term strategy for analytics.

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