Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.
2020McKinsey Global Institute
Explore Data & Analytics Statistics
- 29 percent of investment professionals use expert networks to derive data.
- 70 percent of investment professionals use “alternative data” or plan to do so in the next year.
- Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
- 95 percent of businesses need to manage unstructured data.
- 55 percent of North American businesses have adopted big data analytics.
- 21 percent of investment professionals use web traffic to derive data.
- 90% of enterprise analytics and business professionals currently say data and analytics are key to their organization’s digital transformation initiatives.
- 30 percent of businesses consider the Spark software framework critical to their big data analytics strategies.
- The worldwide big data market is projected to grow from $42 billion in 2018 to $103 billion in 2027.
- The education vertical currently has the lowest adoption of big data among vertical industries, but educators are most likely to say they may use big data in the future.
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