Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.
2020
Source: McKinsey Global Institute
- Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
- 36 percent of investment professionals use web scraping to derive data.
- More than 30 percent of businesses say big data and analytics have fundamentally changed business practices in their research and development departments
- 45 percent of companies run at least some big data workloads in the cloud.
- 26 percent of businesses say data and analytics have significantly changed the nature of industry-wide competition.
- 98 percent of sales representatives at construction companies that adopt analytics and geographic data reported dramatic decreases in their time frame for providing price quotes.
- 53 percent of companies are adopting big data analytics
- In 2025, the IoT data analyzed and used to change business processes will be as much as all of the data created in 2020.
- Data warehouse optimization is considered the most important big data analytics use case, and is considered critical or very important by 70 percent of businesses.
- 70 percent of investment professionals use “alternative data” or plan to do so in the next year.
