Master Data Management (MDM) allows you to manage data assets better. MDM’s goal is to implement best practices that will help you optimize the management of your organization’s data assets.

Today, many organizations have numerous applications and systems in which data, spanning multiple departments, quickly becomes fragmented, duplicated, and even outdated.

A well-known issue with legacy data platforms is what’s known as the garbage in, garbage out (GIGO) obstacle. As data began to flourish due to cheap storage options and increased digitization, data quality issues and fragmentation proliferated, creating GIGO issues that affected an organization’s business intelligence.