The worldwide big data market is projected to grow from $42 billion in 2018 to $103 billion in 2027.
2018
Source: Forbes
- Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
- 90 percent of IT professionals plan to increase spending on BI tools.
- 79 percent of enterprise executives say that not embracing big data will cause companies to lose competitive position and risk extinction.
- The education vertical currently has the lowest adoption of big data among vertical industries, but educators are most likely to say they may use big data in the future.
- 83 percent of enterprise executives say they’ve pursued big data projects to gain a competitive advantage.
- 98 percent of sales representatives at construction companies that adopt analytics and geographic data reported dramatic decreases in their time frame for providing price quotes.
- 61 percent of businesses that recognize the effect of data and analytics on their core business practices say their companies either have not responded to these changes or have taken only ad hoc actions rather than developing a comprehensive, long-term strategy for analytics.
- 21 percent of investment professionals use web traffic to derive data.
- Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
- 73 percent of businesses consider Spark SQL critical to their analytics strategies as a big data access method.
