The number of IT professionals using descriptive and predictive analytics grew from the mid-40th percentile to high 60th percentile between January 2018 and January 2019.

2019

• People generate 2.5 quintillion bytes of data each day.
• 29 percent of investment professionals use expert networks to derive data.
• Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
• Businesses that use big data saw a 10 percent reduction in overall cost.
• 8 percent of businesses say data and analytics have fundamentally changed the nature of industry-wide competition
• 95 percent of businesses need to manage unstructured data.
• By 2025, the amount of the global datasphere subject to data analysis will grow by a factor of 50 to 5.2 zettabytes.
• Through 2019, 90% of large organizations will have hired a CDO, but only 50% will be considered a success.
• Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
• Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.