The big data software market was worth $31 billion in 2018, growing 14 percent from the year before.

2018

Forbes

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30 percent of businesses consider the Spark software framework critical to their big data analytics strategies.
50 percent of businesses say data and analytics significantly impacted new entrants launching data and analytics businesses that undermine traditional competitors’ value propositions.
60 percent of businesses believe it is harder to source talent for data and analytics positions than for any other roles
14 percent of investment professionals use credit card and POS software data to derive data.
70 percent of investment professionals use “alternative data” or plan to do so in the next year.
Content analytics usage among IT professionals increased from 43 percent to 54 percent between January 2018 and January 2019.
In 2025, the IoT data analyzed and used to change business processes will be as much as all of the data created in 2020.
90 percent of IT professionals plan to increase spending on BI tools.
36 percent of investment professionals use web scraping to derive data.
In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.

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