Tableau
The core essence of Tableau is actually the PivotTable and PivotChart of Excel. It can be said that Tableau is keenly aware of this feature of Excel. It entered the BI market earlier and carried forward this core value. From the perspective of development history and current market feedback, Tableau is better at visualization. I don’t think this is because of how cool its charts are, but its design, color, and user interface give us a simple and fresh feeling. This is indeed like Tableau’s own propaganda, investing a lot of academic energy to study what kind of charts people like, how to give users the ultimate experience in operation and visual. As Tableau advertises, their team puts a lot of academic energy into researching what kind of charts people like, and how to give users the ultimate experiencein terms of operation and vision. In addition, Tableau has added data cleaning function and more intelligent analysis functions. This is also a predictable product development advantage for Tableau.