Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
2017
- 26 percent of businesses say data and analytics have significantly changed the nature of industry-wide competition.
- More than 30 percent of businesses say big data and analytics have fundamentally changed business practices in their research and development departments
- By 2025, 60% of the 163 zettabytes of existing data will be created and managed by enterprise organizations.
- 29 percent of investment professionals use expert networks to derive data.
- The education vertical currently has the lowest adoption of big data among vertical industries, but educators are most likely to say they may use big data in the future.
- Only 16% of organizations can currently say that 75% or more of their employees have access to company data and analytics.
- Businesses that use big data saw a 10 percent reduction in overall cost.
- The amount of data generated each second in the banking sector will grow 700 percent by 2020.
- 95 percent of businesses need to manage unstructured data.
- 14 percent of investment professionals use credit card and POS software data to derive data.
