Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
2017CMO Council, Empowering the Data-Driven Customer Strategy
Explore Data & Analytics Statistics
- Through 2019, 90% of large organizations will have hired a CDO, but only 50% will be considered a success.
- Businesses that use big data saw a profit increase of 8–10 percent.
- 53 percent of companies are adopting big data analytics
- The worldwide big data market is projected to grow from $42 billion in 2018 to $103 billion in 2027.
- Data warehouse optimization is considered the most important big data analytics use case, and is considered critical or very important by 70 percent of businesses.
- 70 percent of investment professionals use “alternative data” or plan to do so in the next year.
- The education vertical currently has the lowest adoption of big data among vertical industries, but educators are most likely to say they may use big data in the future.
- 73 percent of businesses consider Spark SQL critical to their analytics strategies as a big data access method.
- 79 percent of enterprise executives say that not embracing big data will cause companies to lose competitive position and risk extinction.
- In the banking sector, investments in big data analytics were estimated at $20.8 billion in 2016.
Check Out Data & Analytics Tools
Recent Blogs on Data & Analytics
- Five ways Financial Services Can Benefit from Snowflake
- Snowflake ELT vs. ETL
- Uncovering the Best Practices for Master Data Management
- The Benefits of Data Lakes for Financial Services
- Snowflake Delivers a Single Data Experience Across Multiple Platforms
- Data Offense or Data Defense: Flexibility vs Control
- Improving Healthcare Effectiveness Data and Information Set (HEDIS) Scores with Data Management
- Driving Power BI Adoption
- Data Science Powers the Data-Driven Organization of the Future
- Power BI Download Options: App vs MSI