Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
2017
- 60 percent of businesses believe it is harder to source talent for data and analytics positions than for any other roles
- 50 percent of businesses say data and analytics significantly impacted new entrants launching data and analytics businesses that undermine traditional competitors’ value propositions.
- 83 percent of enterprise executives say they’ve pursued big data projects to gain a competitive advantage.
- 55 percent of North American businesses have adopted big data analytics.
- 90 percent of IT professionals plan to increase spending on BI tools.
- 29 percent of investment professionals use expert networks to derive data.
- By 2025, IDC predicts that the total amount of digital data created worldwide will rise to 163 zettabytes, ballooned by the growing number of devices and sensors
- Big data ranks 20th across 33 key technologies when businesses were asked their top technologies and initiatives strategic to business intelligence.
- Analytics leaders are nearly twice as likely as others to report enacting a long-term strategy to respond to changes in core business practices.
- In the banking sector, investments in big data analytics were estimated at $20.8 billion in 2016.
