Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
2017
- 29 percent of investment professionals use search trends to derive data.
- The worldwide big data market is projected to grow from $42 billion in 2018 to $103 billion in 2027.
- By 2020, there will be 2.7 million job postings for data science and analytics roles.
- 73 percent of businesses consider Spark SQL critical to their analytics strategies as a big data access method.
- 83 percent of enterprise executives say they’ve pursued big data projects to gain a competitive advantage.
- More than 30 percent of businesses say big data and analytics have fundamentally changed business practices in their research and development departments
- 61 percent of businesses that recognize the effect of data and analytics on their core business practices say their companies either have not responded to these changes or have taken only ad hoc actions rather than developing a comprehensive, long-term strategy for analytics.
- The number of IT professionals using descriptive and predictive analytics grew from the mid-40th percentile to high 60th percentile between January 2018 and January 2019.
- 60 percent of businesses believe it is harder to source talent for data and analytics positions than for any other roles
- 62 percent of retail businesses see competitive advantages from information and analytics.
