More than 30 percent of businesses say big data and analytics have fundamentally changed business practices in their research and development departments

2018

Forbes

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Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
Data warehouse optimization is considered the most important big data analytics use case, and is considered critical or very important by 70 percent of businesses.
The number of IT professionals using descriptive and predictive analytics grew from the mid-40th percentile to high 60th percentile between January 2018 and January 2019.
90 percent of the world’s data was created between 2015 and 2016 alone.
Businesses that use big data saw a 10 percent reduction in overall cost.
The worldwide big data market is projected to grow from $42 billion in 2018 to $103 billion in 2027.
The education vertical currently has the lowest adoption of big data among vertical industries, but educators are most likely to say they may use big data in the future.
By 2020, there will be 2.7 million job postings for data science and analytics roles.
79 percent of enterprise executives say that not embracing big data will cause companies to lose competitive position and risk extinction.
59 percent of executives say big data at their company would be improved through artificial intelligence (AI).

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