More than 30 percent of businesses say big data and analytics have fundamentally changed business practices in their research and development departments
2018
Source: Forbes
- Data warehouse optimization is considered the most important big data analytics use case, and is considered critical or very important by 70 percent of businesses.
- Businesses that use big data saw a profit increase of 8–10 percent.
- More than 150 zettabytes (150 trillion gigabytes) of data will need analysis by 2025.
- 90 percent of the world’s data was created between 2015 and 2016 alone.
- 70 percent of investment professionals use “alternative data” or plan to do so in the next year.
- People generate 2.5 quintillion bytes of data each day.
- The worldwide big data market is projected to grow from $42 billion in 2018 to $103 billion in 2027.
- Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
- 61 percent of businesses that recognize the effect of data and analytics on their core business practices say their companies either have not responded to these changes or have taken only ad hoc actions rather than developing a comprehensive, long-term strategy for analytics.
- 40 percent of businesses say they need to manage unstructured data on a frequent basis.
