In the banking sector, investments in big data analytics were estimated at $20.8 billion in 2016.

2019

• In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
• 73 percent of businesses consider Spark SQL critical to their analytics strategies as a big data access method.
• 26 percent of businesses say data and analytics have significantly changed the nature of industry-wide competition.
• Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
• The worldwide big data market is projected to grow from $42 billion in 2018 to $103 billion in 2027.
• Insights-driven businesses are growing at an average of more than 30% each year, and by 2021, they are predicted to take $1.8 trillion annually from their less-informed peers.
• Analytics leaders are nearly twice as likely as others to report enacting a long-term strategy to respond to changes in core business practices.
• By 2025, more than a quarter of all data created will be real-time, with 95% of that data generated by the Internet of Things.
• 79 percent of enterprise executives say that not embracing big data will cause companies to lose competitive position and risk extinction.
• 29 percent of investment professionals use search trends to derive data.