ImprovadoImprovado is a tool built for marketers to get all their data into one place, in real-time, with automated dashboards and reports. You can choose to view your data inside the Improvado dashboard or pipe it into a data warehouse or visualization tool of your choice like Tableau, Looker, Excel, etc. Brands, agencies, and universities all love using Improvado because it saves them thousands of hours of manual reporting time and millions of dollars in marketing.
Explore Data & Analytics Statistics
- Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
- 62 percent of retail businesses see competitive advantages from information and analytics.
- Customer/social analysis is considered the second most important big data analytics use case, followed by predictive maintenance.
- 30 percent of businesses consider the Spark software framework critical to their big data analytics strategies.
- 26 percent of businesses say data and analytics have significantly changed the nature of industry-wide competition.
- 61 percent of businesses that recognize the effect of data and analytics on their core business practices say their companies either have not responded to these changes or have taken only ad hoc actions rather than developing a comprehensive, long-term strategy for analytics.
- 21 percent of investment professionals use web traffic to derive data.
- 79 percent of enterprise executives say that not embracing big data will cause companies to lose competitive position and risk extinction.
- In 2025, the IoT data analyzed and used to change business processes will be as much as all of the data created in 2020.
- More than 30 percent of businesses say big data and analytics have fundamentally changed business practices in their research and development departments
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