Data warehouse optimization is considered the most important big data analytics use case, and is considered critical or very important by 70 percent of businesses.
2017
Source: Forbes
- In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
- By 2025, the amount of the global datasphere subject to data analysis will grow by a factor of 50 to 5.2 zettabytes.
- Analytics leaders are nearly twice as likely as others to report enacting a long-term strategy to respond to changes in core business practices.
- 70 percent of investment professionals use “alternative data” or plan to do so in the next year.
- 79 percent of enterprise executives say that not embracing big data will cause companies to lose competitive position and risk extinction.
- Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
- Insights-driven businesses are growing at an average of more than 30% each year, and by 2021, they are predicted to take $1.8 trillion annually from their less-informed peers.
- 36 percent of investment professionals use web scraping to derive data.
- 26 percent of businesses say data and analytics have significantly changed the nature of industry-wide competition.
- Through 2019, 90% of large organizations will have hired a CDO, but only 50% will be considered a success.
