Customer/social analysis is considered the second most important big data analytics use case, followed by predictive maintenance.
2017Forbes
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- In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
- More than 150 zettabytes (150 trillion gigabytes) of data will need analysis by 2025.
- In the banking sector, investments in big data analytics were estimated at $20.8 billion in 2016.
- 83 percent of enterprise executives say they’ve pursued big data projects to gain a competitive advantage.
- People generate 2.5 quintillion bytes of data each day.
- Insights-driven businesses are growing at an average of more than 30% each year, and by 2021, they are predicted to take $1.8 trillion annually from their less-informed peers.
- Only 16% of organizations can currently say that 75% or more of their employees have access to company data and analytics.
- 60 percent of businesses believe it is harder to source talent for data and analytics positions than for any other roles
- By 2025, IDC predicts that the total amount of digital data created worldwide will rise to 163 zettabytes, ballooned by the growing number of devices and sensors
- 40 percent of businesses say they need to manage unstructured data on a frequent basis.
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