Customer/social analysis is considered the second most important big data analytics use case, followed by predictive maintenance.

2017

• 62 percent of retail businesses see competitive advantages from information and analytics.
• 90% of enterprise analytics and business professionals currently say data and analytics are key to their organization’s digital transformation initiatives.
• Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
• Insights-driven businesses are growing at an average of more than 30% each year, and by 2021, they are predicted to take $1.8 trillion annually from their less-informed peers.
• By 2025, the amount of the global datasphere subject to data analysis will grow by a factor of 50 to 5.2 zettabytes.
• 79 percent of enterprise executives say that not embracing big data will cause companies to lose competitive position and risk extinction.
• Only 16% of organizations can currently say that 75% or more of their employees have access to company data and analytics.
• Businesses that use big data saw a 10 percent reduction in overall cost.
• The education vertical currently has the lowest adoption of big data among vertical industries, but educators are most likely to say they may use big data in the future.
• The big data software market was worth $31 billion in 2018, growing 14 percent from the year before.