Explore Data & Analytics Statistics
- 61 percent of businesses that recognize the effect of data and analytics on their core business practices say their companies either have not responded to these changes or have taken only ad hoc actions rather than developing a comprehensive, long-term strategy for analytics.
- Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.
- More than 150 zettabytes (150 trillion gigabytes) of data will need analysis by 2025.
- 90% of enterprise analytics and business professionals currently say data and analytics are key to their organization’s digital transformation initiatives.
- In the banking sector, investments in big data analytics were estimated at $20.8 billion in 2016.
- 21 percent of investment professionals use web traffic to derive data.
- 26 percent of businesses say data and analytics have significantly changed the nature of industry-wide competition.
- In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
- 59 percent of executives say big data at their company would be improved through artificial intelligence (AI).
- 62 percent of retail businesses see competitive advantages from information and analytics.
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