Cell Phone Data

Cell phone data has surfaced as one of the big data sources as it generates a tremendous amount of data and much of it is available for use with analytical applications.

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90 percent of IT professionals plan to increase spending on BI tools.
83 percent of enterprise executives say they’ve pursued big data projects to gain a competitive advantage.
By 2025, the amount of the global datasphere subject to data analysis will grow by a factor of 50 to 5.2 zettabytes.
The amount of data generated each second in the banking sector will grow 700 percent by 2020.
Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.
The number of IT professionals using descriptive and predictive analytics grew from the mid-40th percentile to high 60th percentile between January 2018 and January 2019.
In the banking sector, investments in big data analytics were estimated at $20.8 billion in 2016.
29 percent of investment professionals use expert networks to derive data.
In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
90 percent of the world’s data was created between 2015 and 2016 alone.

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