By 2025, 60% of the 163 zettabytes of existing data will be created and managed by enterprise organizations.

2018

• Businesses that use big data saw a 10 percent reduction in overall cost.
• In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
• 79 percent of enterprise executives say that not embracing big data will cause companies to lose competitive position and risk extinction.
• 98 percent of sales representatives at construction companies that adopt analytics and geographic data reported dramatic decreases in their time frame for providing price quotes.
• Data warehouse optimization is considered the most important big data analytics use case, and is considered critical or very important by 70 percent of businesses.
• 70 percent of investment professionals use “alternative data” or plan to do so in the next year.
• Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
• 8 percent of businesses say data and analytics have fundamentally changed the nature of industry-wide competition
• 36 percent of investment professionals use web scraping to derive data.
• 40 percent of businesses say they need to manage unstructured data on a frequent basis.