Explore Data & Analytics Statistics
- Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
- 73 percent of businesses consider Spark SQL critical to their analytics strategies as a big data access method.
- Big data ranks 20th across 33 key technologies when businesses were asked their top technologies and initiatives strategic to business intelligence.
- 29 percent of investment professionals use expert networks to derive data.
- Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
- Data warehouse optimization is considered the most important big data analytics use case, and is considered critical or very important by 70 percent of businesses.
- 21 percent of investment professionals use web traffic to derive data.
- In the banking sector, investments in big data analytics were estimated at $20.8 billion in 2016.
- Insights-driven businesses are growing at an average of more than 30% each year, and by 2021, they are predicted to take $1.8 trillion annually from their less-informed peers.
- 59 percent of executives say big data at their company would be improved through artificial intelligence (AI).
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