Big data ranks 20th across 33 key technologies when businesses were asked their top technologies and initiatives strategic to business intelligence.
2017
Source: Forbes
- Businesses that use big data saw a 10 percent reduction in overall cost.
- Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
- 26 percent of businesses say data and analytics have significantly changed the nature of industry-wide competition.
- 95 percent of businesses need to manage unstructured data.
- 29 percent of investment professionals use search trends to derive data.
- 14 percent of investment professionals use credit card and POS software data to derive data.
- 70 percent of investment professionals use “alternative data” or plan to do so in the next year.
- 98 percent of sales representatives at construction companies that adopt analytics and geographic data reported dramatic decreases in their time frame for providing price quotes.
- Analytics leaders are nearly twice as likely as others to report enacting a long-term strategy to respond to changes in core business practices.
- By 2020, there will be 2.7 million job postings for data science and analytics roles.
