Analytics leaders are nearly twice as likely as others to report enacting a long-term strategy to respond to changes in core business practices.

2018

McKinsey Analytics

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Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.
Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
By 2025, IDC predicts that the total amount of digital data created worldwide will rise to 163 zettabytes, ballooned by the growing number of devices and sensors
The education vertical currently has the lowest adoption of big data among vertical industries, but educators are most likely to say they may use big data in the future.
59 percent of executives say big data at their company would be improved through artificial intelligence (AI).
14 percent of investment professionals use credit card and POS software data to derive data.
70 percent of investment professionals use “alternative data” or plan to do so in the next year.
21 percent of investment professionals use web traffic to derive data.
Customer/social analysis is considered the second most important big data analytics use case, followed by predictive maintenance.
53 percent of CEOs consider themselves the primary leader of their company’s analytics agenda.

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