Analytics leaders are nearly twice as likely as others to report enacting a long-term strategy to respond to changes in core business practices.
2018McKinsey Analytics
Explore Data & Analytics Statistics
- 98 percent of sales representatives at construction companies that adopt analytics and geographic data reported dramatic decreases in their time frame for providing price quotes.
- 26 percent of businesses say data and analytics have significantly changed the nature of industry-wide competition.
- 14 percent of investment professionals use credit card and POS software data to derive data.
- By 2025, 60% of the 163 zettabytes of existing data will be created and managed by enterprise organizations.
- The worldwide big data market is projected to grow from $42 billion in 2018 to $103 billion in 2027.
- People generate 2.5 quintillion bytes of data each day.
- Customer/social analysis is considered the second most important big data analytics use case, followed by predictive maintenance.
- 62 percent of retail businesses see competitive advantages from information and analytics.
- 79 percent of enterprise executives say that not embracing big data will cause companies to lose competitive position and risk extinction.
- Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
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