90% of enterprise analytics and business professionals currently say data and analytics are key to their organization’s digital transformation initiatives.

2018

MicroStrategy 2018 Global State of Enterprise Analytics Report

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53 percent of CEOs consider themselves the primary leader of their company’s analytics agenda.
Data warehouse optimization is considered the most important big data analytics use case, and is considered critical or very important by 70 percent of businesses.
73 percent of businesses consider Spark SQL critical to their analytics strategies as a big data access method.
The education vertical currently has the lowest adoption of big data among vertical industries, but educators are most likely to say they may use big data in the future.
8 percent of businesses say data and analytics have fundamentally changed the nature of industry-wide competition
Only 16% of organizations can currently say that 75% or more of their employees have access to company data and analytics.
Businesses that use big data saw a profit increase of 8–10 percent.
59 percent of executives say big data at their company would be improved through artificial intelligence (AI).
In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
Customer/social analysis is considered the second most important big data analytics use case, followed by predictive maintenance.

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