90% of enterprise analytics and business professionals currently say data and analytics are key to their organization’s digital transformation initiatives.

2018

MicroStrategy 2018 Global State of Enterprise Analytics Report

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In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
70 percent of investment professionals use “alternative data” or plan to do so in the next year.
Only 16% of organizations can currently say that 75% or more of their employees have access to company data and analytics.
14 percent of investment professionals use credit card and POS software data to derive data.
21 percent of investment professionals use web traffic to derive data.
79 percent of enterprise executives say that not embracing big data will cause companies to lose competitive position and risk extinction.
The big data industry will be worth an estimated $77 billion by 2023.
Customer/social analysis is considered the second most important big data analytics use case, followed by predictive maintenance.
29 percent of investment professionals use expert networks to derive data.
83 percent of enterprise executives say they’ve pursued big data projects to gain a competitive advantage.

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