8 percent of businesses say data and analytics have fundamentally changed the nature of industry-wide competition

2018

• By 2025, 60% of the 163 zettabytes of existing data will be created and managed by enterprise organizations.
• 8 percent of businesses say data and analytics have fundamentally changed the nature of industry-wide competition
• 59 percent of executives say big data at their company would be improved through artificial intelligence (AI).
• Big data ranks 20th across 33 key technologies when businesses were asked their top technologies and initiatives strategic to business intelligence.
• The education vertical currently has the lowest adoption of big data among vertical industries, but educators are most likely to say they may use big data in the future.
• Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
• The big data software market was worth $31 billion in 2018, growing 14 percent from the year before.
• 29 percent of investment professionals use search trends to derive data.
• 90% of enterprise analytics and business professionals currently say data and analytics are key to their organization’s digital transformation initiatives.
• Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.