79 percent of enterprise executives say that not embracing big data will cause companies to lose competitive position and risk extinction.
2018
Source: Forbes
- More than 150 zettabytes (150 trillion gigabytes) of data will need analysis by 2025.
- 30 percent of businesses consider the Spark software framework critical to their big data analytics strategies.
- The big data software market was worth $31 billion in 2018, growing 14 percent from the year before.
- Businesses that use big data saw a profit increase of 8–10 percent.
- In 2025, the IoT data analyzed and used to change business processes will be as much as all of the data created in 2020.
- Through 2019, 90% of large organizations will have hired a CDO, but only 50% will be considered a success.
- Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
- In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
- The amount of data generated each second in the banking sector will grow 700 percent by 2020.
- Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
