Explore Data & Analytics Statistics
- Through 2019, 90% of large organizations will have hired a CDO, but only 50% will be considered a success.
- Businesses that use big data saw a 10 percent reduction in overall cost.
- Content analytics usage among IT professionals increased from 43 percent to 54 percent between January 2018 and January 2019.
- 62 percent of retail businesses see competitive advantages from information and analytics.
- By 2025, 60% of the 163 zettabytes of existing data will be created and managed by enterprise organizations.
- Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
- Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
- 30 percent of businesses consider the Spark software framework critical to their big data analytics strategies.
- Businesses that use big data saw a profit increase of 8–10 percent.
- 70 percent of investment professionals use “alternative data” or plan to do so in the next year.
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