30 percent of businesses consider the Spark software framework critical to their big data analytics strategies.
2017
Source: Forbes
- 21 percent of investment professionals use web traffic to derive data.
- Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
- 29 percent of investment professionals use search trends to derive data.
- 73 percent of businesses consider Spark SQL critical to their analytics strategies as a big data access method.
- 50 percent of businesses say data and analytics significantly impacted new entrants launching data and analytics businesses that undermine traditional competitors’ value propositions.
- In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
- People generate 2.5 quintillion bytes of data each day.
- Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.
- The education vertical currently has the lowest adoption of big data among vertical industries, but educators are most likely to say they may use big data in the future.
- Only 16% of organizations can currently say that 75% or more of their employees have access to company data and analytics.
