26 percent of businesses say data and analytics have significantly changed the nature of industry-wide competition.
2018McKinsey Analytics
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- Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
- 59 percent of executives say big data at their company would be improved through artificial intelligence (AI).
- Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
- 55 percent of North American businesses have adopted big data analytics.
- Only 16% of organizations can currently say that 75% or more of their employees have access to company data and analytics.
- The big data software market was worth $31 billion in 2018, growing 14 percent from the year before.
- By 2025, more than a quarter of all data created will be real-time, with 95% of that data generated by the Internet of Things.
- 36 percent of investment professionals use web scraping to derive data.
- 53 percent of companies are adopting big data analytics
- People generate 2.5 quintillion bytes of data each day.
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