26 percent of businesses say data and analytics have significantly changed the nature of industry-wide competition.

2018

McKinsey Analytics

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Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
62 percent of retail businesses see competitive advantages from information and analytics.
More than 150 zettabytes (150 trillion gigabytes) of data will need analysis by 2025.
45 percent of companies run at least some big data workloads in the cloud.
30 percent of businesses consider the Spark software framework critical to their big data analytics strategies.
Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.
Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
90% of enterprise analytics and business professionals currently say data and analytics are key to their organization’s digital transformation initiatives.
Big data ranks 20th across 33 key technologies when businesses were asked their top technologies and initiatives strategic to business intelligence.
In the banking sector, investments in big data analytics were estimated at $20.8 billion in 2016.

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