26 percent of businesses say data and analytics have significantly changed the nature of industry-wide competition.

2018

McKinsey Analytics

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The big data software market was worth $31 billion in 2018, growing 14 percent from the year before.
21 percent of investment professionals use web traffic to derive data.
By 2025, 60% of the 163 zettabytes of existing data will be created and managed by enterprise organizations.
By 2025, the amount of the global datasphere subject to data analysis will grow by a factor of 50 to 5.2 zettabytes.
90 percent of IT professionals plan to increase spending on BI tools.
90% of enterprise analytics and business professionals currently say data and analytics are key to their organization’s digital transformation initiatives.
In the banking sector, investments in big data analytics were estimated at $20.8 billion in 2016.
30 percent of businesses consider the Spark software framework critical to their big data analytics strategies.
Content analytics usage among IT professionals increased from 43 percent to 54 percent between January 2018 and January 2019.
In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.

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