26 percent of businesses say data and analytics have significantly changed the nature of industry-wide competition.
2018McKinsey Analytics
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- Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
- 62 percent of retail businesses see competitive advantages from information and analytics.
- More than 150 zettabytes (150 trillion gigabytes) of data will need analysis by 2025.
- 45 percent of companies run at least some big data workloads in the cloud.
- 30 percent of businesses consider the Spark software framework critical to their big data analytics strategies.
- Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.
- Nearly 50 percent of businesses say big data and analytics have fundamentally changed business practices in their sales and marketing departments.
- 90% of enterprise analytics and business professionals currently say data and analytics are key to their organization’s digital transformation initiatives.
- Big data ranks 20th across 33 key technologies when businesses were asked their top technologies and initiatives strategic to business intelligence.
- In the banking sector, investments in big data analytics were estimated at $20.8 billion in 2016.
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