21 percent of investment professionals use web traffic to derive data.
It originates from studies focused on the use of alternative data in investment decisions. Web traffic data has become an increasingly valuable resource for investors, providing insights into customer behavior, market trends, and business performance in near real-time. This data allows investors to assess a company’s digital presence, user engagement, and overall growth trajectory. Such insights can inform better investment decisions, especially in a world where traditional data sources alone may not offer the complete picture.
Web traffic data is considered part of “alternative data,” which also includes metrics like app usage, search trends, and social media activity. The growing reliance on these sources illustrates a shift in the investment industry, where more diverse data points are used to create a comprehensive analysis of market conditions and company performance​
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This information is important because it highlights the increasing use of non-traditional data in financial markets, enabling investors to stay competitive by leveraging insights that are not readily available through conventional financial reports.
- 40 percent of businesses say they need to manage unstructured data on a frequent basis.
- People generate 2.5 quintillion bytes of data each day.
- In 2025, the IoT data analyzed and used to change business processes will be as much as all of the data created in 2020.
- In a survey of approximately 700 business professionals, only 15% said their organization is currently very effective in delivering a relevant and reliable customer experience. In the same survey, only 3% of respondents said they are able to act on all of the customer data they collect; 21% say they can act on very little of it.
- 55 percent of North American businesses have adopted big data analytics.
- More than 150 zettabytes (150 trillion gigabytes) of data will need analysis by 2025.
- 8 percent of businesses say data and analytics have fundamentally changed the nature of industry-wide competition
- The big data software market was worth $31 billion in 2018, growing 14 percent from the year before.
- 53 percent of companies are adopting big data analytics
- 90 percent of IT professionals plan to increase spending on BI tools.