21 percent of investment professionals use web traffic to derive data.
It originates from studies focused on the use of alternative data in investment decisions. Web traffic data has become an increasingly valuable resource for investors, providing insights into customer behavior, market trends, and business performance in near real-time. This data allows investors to assess a company’s digital presence, user engagement, and overall growth trajectory. Such insights can inform better investment decisions, especially in a world where traditional data sources alone may not offer the complete picture.
Web traffic data is considered part of “alternative data,” which also includes metrics like app usage, search trends, and social media activity. The growing reliance on these sources illustrates a shift in the investment industry, where more diverse data points are used to create a comprehensive analysis of market conditions and company performance
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This information is important because it highlights the increasing use of non-traditional data in financial markets, enabling investors to stay competitive by leveraging insights that are not readily available through conventional financial reports.
- Only 16% of organizations can currently say that 75% or more of their employees have access to company data and analytics.
- By 2025, 60% of the 163 zettabytes of existing data will be created and managed by enterprise organizations.
- 53 percent of companies are adopting big data analytics
- 60 percent of businesses believe it is harder to source talent for data and analytics positions than for any other roles
- By 2025, more than a quarter of all data created will be real-time, with 95% of that data generated by the Internet of Things.
- 59 percent of executives say big data at their company would be improved through artificial intelligence (AI).
- 36 percent of investment professionals use web scraping to derive data.
- 79 percent of enterprise executives say that not embracing big data will cause companies to lose competitive position and risk extinction.
- By 2020, there will be 2.7 million job postings for data science and analytics roles.
- Content analytics usage among IT professionals increased from 43 percent to 54 percent between January 2018 and January 2019.
