21 percent of investment professionals use web traffic to derive data.
It originates from studies focused on the use of alternative data in investment decisions. Web traffic data has become an increasingly valuable resource for investors, providing insights into customer behavior, market trends, and business performance in near real-time. This data allows investors to assess a company’s digital presence, user engagement, and overall growth trajectory. Such insights can inform better investment decisions, especially in a world where traditional data sources alone may not offer the complete picture.
Web traffic data is considered part of “alternative data,” which also includes metrics like app usage, search trends, and social media activity. The growing reliance on these sources illustrates a shift in the investment industry, where more diverse data points are used to create a comprehensive analysis of market conditions and company performance
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This information is important because it highlights the increasing use of non-traditional data in financial markets, enabling investors to stay competitive by leveraging insights that are not readily available through conventional financial reports.
- More than 150 zettabytes (150 trillion gigabytes) of data will need analysis by 2025.
- The number of IT professionals using descriptive and predictive analytics grew from the mid-40th percentile to high 60th percentile between January 2018 and January 2019.
- The amount of data generated each second in the banking sector will grow 700 percent by 2020.
- 95 percent of businesses need to manage unstructured data.
- 21 percent of investment professionals use web traffic to derive data.
- People generate 2.5 quintillion bytes of data each day.
- 53 percent of CEOs consider themselves the primary leader of their company’s analytics agenda.
- By 2025, IDC predicts that the total amount of digital data created worldwide will rise to 163 zettabytes, ballooned by the growing number of devices and sensors
- In 2025, the IoT data analyzed and used to change business processes will be as much as all of the data created in 2020.
- 50 percent of businesses say data and analytics significantly impacted new entrants launching data and analytics businesses that undermine traditional competitors’ value propositions.
