Turning Siloed Systems Into a Single Source of Truth - Data Ideology

CASE STUDY

Turning Siloed Systems Into a Single Source of Truth

Construction

Data Foundation

Enterprise

KEY OUTCOME

The client unified fragmented systems into a single data platform, enabling real-time insights and better forecasting.

How did Data Ideology solve this organization’s challenge?

CHALLENGE SUMMARY

The client’s data was trapped in multiple, disconnected MART databases, with no standardization across inputs from Salesforce, Hyphen, and manual files. This led to duplicate records, inconsistent definitions, and constant delays in reporting. The accuracy and usefulness of data varied widely depending on when and how it was updated—leaving teams with no trusted source of truth and limited visibility into key performance drivers.

SOLUTION SUMMARY

Data Ideology implemented Fivetran to streamline replication from various source systems and reduce burden on the internal IT team. A centralized enterprise data warehouse was built in Snowflake to serve as the foundation for unified reporting and analysis. Disparate and shared data sources were enriched using Snowflake’s Private Data Shares, while Omnata enabled seamless syncing of enriched insights back into Salesforce—closing the loop between data and action.

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Deep Dive

THE CHALLENGE

  • Data existed in multiple siloed marts with no integration strategy.
  • Inputs from different systems lacked consistency, causing data duplication and reporting errors.
  • Data freshness varied based on manual update behaviors, limiting decision-making reliability.
  • Disconnected systems hindered transparency across departments.
  • Internal IT bandwidth was too constrained to support complex integration efforts.

THE RESULTS

  • Delivered a trusted single source of truth, consolidating all core systems.
  • Improved data completeness and consistency across Salesforce and Snowflake.
  • Enabled accurate, timely financial forecasting with better visibility into unit and customer status.
  • Unlocked interactive, multi-dimensional reporting across sales, construction, land, and vendor data.
  • Provided broader access to historical performance trends, empowering long-term strategic planning.

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