By 2025, IDC predicts that the total amount of digital data created worldwide will rise to 163 zettabytes, ballooned by the growing number of devices and sensors

2018

• The big data software market was worth $31 billion in 2018, growing 14 percent from the year before.
• 21 percent of investment professionals use web traffic to derive data.
• By 2020, there will be 2.7 million job postings for data science and analytics roles.
• 50 percent of businesses say data and analytics significantly impacted new entrants launching data and analytics businesses that undermine traditional competitors’ value propositions.
• 53 percent of companies are adopting big data analytics
• 29 percent of investment professionals use search trends to derive data.
• Content analytics usage among IT professionals increased from 43 percent to 54 percent between January 2018 and January 2019.
• The worldwide big data market is projected to grow from $42 billion in 2018 to $103 billion in 2027.
• Only 7% of marketers surveyed report that they are currently effectively able to deliver real-time, data-driven marketing engagements across both physical and digital touchpoints.
• Insights-driven businesses are growing at an average of more than 30% each year, and by 2021, they are predicted to take $1.8 trillion annually from their less-informed peers.